Philip Bloom’s blog is the main part
of his website philipbloom.net. As I
found out by following Philip Bloom on twitter, he is very tech savvy and
vocal. He tweets almost hourly. His blog is likewise updated around 5-6 times
every week. Most of his posts are about
events that he attends or hosts, reviews of new equipment, features of people
(both photographers and not), and occasionally segments containing tips for up
and coming filmmakers.
The demographic that Philip Bloom’s
blog is aiming for is fairly diverse.
Although the theme of DSLR filming is probably prominent in most of his
followers, there is not much else that singularly defines them. Age targeting does not play into his posting
(although he does tend to use younger phrases and things like smiley
faces). He also travels all over the
world making frequent comments about the places he stops, so location doesn’t
play a part.
The UN Wire takes firstly the form
of a daily email to its followers.
Getting both the emails and subscribing to the blog like I did is
completely pointless because they contain the same articles, although many more
people use the email option. Many of the
articles cover similar topics to things being discussed currently in the UN as
far as I can tell, and many of them have fairly brief commentary and additional
information sections and then link you to articles from world known media
outlets that cover the same topic of the article or were cited.
The UN Wire doesn’t seem like it has
an audience that it actively seeks out because there is no commercial purpose
behind it. That being said, most of the
briefs and linked articles have a sophisticated upper-class feel to them that
will both appeal to some and get on other’s nerves. The fact of many more email subscribers than
blog followers could also hint at a slightly older and less tech savvy
audience.
Next week I will go into more
specifics about the blogs and explain what I think about some of their blogging
practices.
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